case studies
aka: What John LaSala does.
*ideas that stick
Many JPEGs, "Bad to the Bone" and a tight deadline. One more thing, this was a thank you card to the advertising community at the Manny Awards, where Wishbone was named Agency of the Year. Wishbone and I had a long relationship and I got  the DNA of Wishbone. The track was tongue in cheek, yet brand forward, the animation is just what Wishbone was being honored for: Irreverant and confident. Three days in and two days prior to the show, I presented. The client had one  revision.

*John LaSala's credits:
Director/Creative+Art+Animation, Producer, Animator, Editor/Picture+Sound.

Watch Bad to the Bone

*ideas that stick    Bad To The Bone.

Glue was approached by the author looking for a web identity and marketing direction. "Riding Chance" is the first novel for author Christine Kendall. Glue designed (UE/UX) and developed (HTML5, CSS3, JS, no WordPress, Weebly or Wix! What's with all the Ws?) this site for use across browsers and devices. The development and design foundations of the site allows for seamless revisions. Glue also advises on marketing, advertising and designs and creates all print media.

*John LaSala's credits:
Designer/Identity + Graphic + User Experience, Producer, Developer, Graphic Artist.

Experience Riding Chance
The agency did Direct To Physician work. The chief creative officer brought it its first Direct to Consumer spot. Oh, it was babies, many babies. This commercial introduced Vusion nationally. Glue was presented with the Vusion print campaign and Roy Orbison's "Crying" (that's all and  a generous budget), sadly "Crying" was nixed, the babies not. We shot in NYC over two days - babies, you know. We created a commercial for a troublesome malady and as a result, Vusion's market share grew by about 30%.

*John LaSala's credits:
Director/Shoot+Art+Creative, Producer, Casting, Motion Graphics, Editor/Picture+Sound.

Watch Crying

*ideas that stick     Vusion - Crying